DATABASE CLEANSING
Our Database Updating services include:
- Database Management
- Database Cleansing
- Return to sender mail-outs
- List cleansing
- Delete invalid records
- Update contact details and collect email addresses
- Qualify the level of interest in purchasing a new car
- Gain OPT-IN permission for future contact
- EXCEPTION follow up calls:
- A report in #6913 is generated based on every new Entity ID created the day
prior and checked for accuracy (SORTED BY USER ID). These clients are
contacted to obtain any missing or incorrectly entered data. THIS ENSURES
NEWLY ADDED ENITY FILES ARTE CORRECT FROM DAY-1.
Data cleansing or cleaning is the process of fixing or removing incorrect, corrupted, incorrectly formatted, duplicate, or incomplete data within a dataset.
This process should be regularly performed to ensure your records are keep your accurate and up-to-date.
Our staff ensure they enter the correct email address and all details correctly by repeating back to the client and ensuring the correct spelling. I. e. "Steven or Stephen"; "Cathy or Kathy", and "Alan or Allen" are just some examples.
One of the most critical aspects of this process is ensuring email addresses are correct. One letter wrong will mean you won’t reach that customer. For every account that an email address is not sourced is a missing opportunity to contact them for FREE.
Is Your Dealership Working With Incorrect and / or Old Data?
Sometimes your database of prospects or clients haven’t been followed up for quite some time or in really bad instances... EVER!
When you partner with Kalouick CRM Solutions we are constantly updating contact records on each and every call. We check names, job titles, company name, address, telephone numbers and also seeking additional information such as email addresses, service bookings and sales leads.
Cleaning up your databases is very expensive initially as we call customer 1-to-10, 149 but I promise you but it’s worth it. By speaking directly with your customers and listening to them you will be amazed at what you can learn. Once you have listened, take action, fix the spelling of their name, remove Mrs Johnson's husband’s name from the database as he died 5 years ago, stop contacting people who don’t wish to hear from you again (Privacy Laws) and respond to the complaint letter sent to you months ago these customers will remain and be loyal for many years to come.
The best practise is then to keep in contact with them every 6-months to ensure the data remains accurate and you never miss a sales or servicer opportunity again.
Ensure you are adhere to the 'Do Not Call Register' Legislation
What is the Do Not Call Register?
It is a free service where consumers can securely register their home, mobile or fax numbers for free to reduce unsolicited telemarketing calls. Any business or person that makes a unsolicited telemarketing call or sends a unsolicited marketing fax to a number on the Do Not Call Register, or causes such a call to be made or fax to be sent, may be in breach of the Do Not Call Register legislation and could face penalties and enforceable undertakings. As part of the Database Cleanse we ensure all Privacy Codes are updated so that only those customers that want to be contacted are.
Results from past Database Cleanses:
